Articles

Discover expert insights and detailed guides in the field of articles for GEO Score.

The data on how Google's AI-generated answers are destroying click-through rates — and what publishers can do about it.

How AI models learn brand authority from unlinked mentions — and why that changes everything.

How the shift from keywords to entities prepared the web for AI-powered search.

Why FAQ structured data became the most important schema type for AI citations.

Why traditional SEO metrics are becoming irrelevant in the age of AI-generated answers.

The technical reasons why JSON-LD became the standard for AI-readable structured data.

How Google's Knowledge Graph evolved from search feature to AI model training ground.

The fundamental shift in content strategy for the zero-click AI search era.

Why structured data went from SEO nice-to-have to GEO requirement — and what that means for your content.

Why AI models prefer fact-heavy content over narrative fluff — and how to optimize for it.