Frequently Asked Questions

What is GEO (Generative Engine Optimization)?

GEO is the practice of optimizing web content to be cited, referenced, and accurately represented by AI search engines like ChatGPT Search, Perplexity, and Google AI Overviews.

How is GEO different from SEO?

SEO optimizes for search engine rankings (blue links). GEO optimizes for AI citations, knowledge panels, and inclusion in generated answers. Both are complementary.

What does the GEO score measure?

It analyzes 8 dimensions: heading structure, FAQ content, statistics/data, structured data (JSON-LD), content depth, lists/tables, meta quality, and semantic HTML.

What's a good GEO score?

70+ is good, 85+ is excellent. Most sites score 30-50 without optimization. The tool provides actionable recommendations to improve each dimension.

Do I need structured data for GEO?

Yes. JSON-LD structured data (schema.org) helps AI systems understand your content's meaning. FAQPage, HowTo, and Article schemas are especially valuable.

What are the premium brand tools?

Premium tools use AI APIs (Gemini) to check how your brand appears in AI Overviews, track AI citations, and test AI summaries of your pages.

Is the basic GEO score free?

Yes. All 10 core tools are free. Premium brand monitoring tools (3) use AI APIs and will be available as a paid tier.

How do I improve my FAQ score?

Add 10+ FAQ items using details/summary HTML elements, and include FAQPage JSON-LD schema markup. Our FAQ Optimizer tool helps you do both.

Does word count matter for GEO?

Yes. AI systems prefer comprehensive content. Pages with 1,000+ words score higher on content depth. But quality matters more — avoid filler content.

How often should I check my GEO score?

After any major content update or when adding new pages. Regular monitoring helps maintain AI visibility as search algorithms evolve.